This translation is provided for convenience. For Users in Brazil, the Portuguese version prevails in case of any discrepancy (Terms of Service, Section 17.6).
TRACKNANA LEGAL SUMMARY
Version: 1.0
Last updated: October 22, 2026
Read this first. This document summarizes, in plain language, what the four documents governing the use of Tracknana say. It exists so that You can understand the essentials without having to read everything at once.
This summary is for information only and does not replace the full documents. In case of any discrepancy, the text of the corresponding document always prevails, not what is written here. Each topic indicates where to find the wording that applies.
The four documents
| Document | What it covers | When You accept it |
|---|---|---|
| Terms of Service | The rules of the service: what You can do, what You cannot, how much it costs, how to cancel | At sign-up |
| Privacy Policy | What we do with Your data | At sign-up |
| Data Processing Agreement (DPA) | What we do with the data of third parties that You process through the platform | At sign-up |
| Cookie Policy | What is stored in the browser, on our website and on Your pages | Informational |
1 | What Tracknana is
A tool that brings together, in a single dashboard, the data from your ad campaigns and your sales, so that You know which ad generated which sale.
We do not guarantee results. We do not promise more sales, conversions or profit. We provide the tool; the result depends on your campaigns, your settings and the platforms You connect.
Terms of Service, Sections 1 and 3.
2 | The data: two types, two roles
This is the most important distinction of all, and it determines who answers for what.
Your data: username, email, password, payment, preferences. Here Tracknana is the Controller: we decide and we answer to You.
The data of your leads and buyers, which reaches us through the Pixel or the webhooks You configure. Here Tracknana is the Processor and You are the Controller: You decide the purposes, You obtain the legal bases, You answer to the data subjects.
In practice, this means that the people who buy from You are not our customers. If one of them wants to access or delete their own data, the party to contact is You, not Tracknana.
Privacy Policy, Sections 5 and 6. DPA, Clause 5.
3 | What we collect from You
Sign-up, authentication, payment, preferences, connected devices, integrations You link, and technical access logs.
We do not collect card data: payment is processed by Stripe and no card number goes through our systems. Nor do we collect date of birth, biometric or health data.
Privacy Policy, Sections 7 and 10.
4 | What happens on Your pages
If You install the Tracknana Pixel, it stores things in the browser of people who visit Your pages, including a 90-day cookie, and we record the visitor's IP address and approximate location (country, state and city), which we keep for up to 30 days after the last visit so that we can attribute the sale to the right campaign. In addition, the IP of each access to our servers stays in the access log for 6 months, because the Brazilian Internet Civil Framework requires us to keep it.
It is up to You to inform your visitors and obtain the required consents. Tracknana does not collect that consent and has no way to verify it: collection relies on the fact that You installed the script.
On the Free plan, none of this happens: the visitor's browser only downloads the script from our servers, which is recorded in the access log, and after that the script sends nothing. If the Pixel remains installed after You return to Free, the visitor's browser only loads the script and queries our configuration; the query is refused and nothing else happens.
Cookie Policy, Section 4. DPA, Clause 7.
5 | Who we share with
Infrastructure, payment, email, monitoring and messaging providers (such as Telegram, for alerts), and the ad and analytics platforms You connect: Google, Meta, TikTok and Microsoft.
When You enable conversion sending, we transmit to the ad platform the browsing events of every visitor to Your pages and the sales events, with the data and location in encoded form, the IP address and browser without encoding, as the platform technically requires, and the name of the product sold. It is optional and can be turned off.
We do not sell, rent or trade personal data, under any circumstances.
Privacy Policy, Sections 7.4.6 and 11.
6 | Where the data is kept
Database and backups in Brazil. Some auxiliary services (email sending, technical monitoring and the integrations You connect) operate abroad, with the contractual safeguards required by the LGPD.
Privacy Policy, Sections 8 and 15.
7 | How long we keep it
The questions that come up most often:
| Leads, sales and customers | Up to your plan limit and at most 24 months |
| Access logs | 6 months |
| Pixel events and attribution sessions | 30 days (sessions, after the last visit) |
| Tax data | 5 years |
| Backups | Up to 180 days |
Watch your plan limit. When You reach the number of records your plan allows, the oldest is deleted automatically to make room for the new one. It is final and cannot be recovered. If You want to keep it, export it in CSV from the Dashboard or the app beforehand.
When You return to Free or downgrade, the records above the new limit are deleted when the next one arrives, and Pixels, webhook receivers, datasets and monitored campaigns above the limit are paused: sales sent to a paused receiver are not received. Export in CSV beforehand if You want to keep them.
Privacy Policy, Section 12. Terms of Service, Section 7.7.
8 | Your rights
Confirmation, access, correction, deletion, portability, objection, information about sharing and withdrawal of consent.
Directly in the Dashboard: delete the account, unlink integrations, adjust communication preferences and export leads, sales and customers in CSV, which can also be done in the app.
By email to [email protected]: all the others. We reply within 15 days, free of charge.
Privacy Policy, Section 16.
9 | Deleting the account
You can do it at any time, in the settings. Deletion is final and immediate: we do not keep inactive or recoverable accounts.
If there is an active subscription, we cancel it automatically with the payment provider before finishing. If that communication fails, we delete your data anyway and keep only the subscription identifier until the cancellation is confirmed, so that You are not charged for a service You no longer use.
Five records survive, each for a stated reason: the audit trail (6 months), proof of acceptance of the documents (5 years, linked to the email only in encoded form), the email unsubscribe list (permanent, encoded), the identifier of the pending subscription and support messages (5 years). Access and tax records, which the law requires us to keep, follow the legal periods.
Privacy Policy, Section 17.
10 | How much it costs and how to cancel
Free, Solo, Pro and Enterprise plans. By card and boleto, paid plans are charged automatically every month until You cancel. With Pix, each payment covers 30 days and does not renew on its own: we remind You before it ends, and without a new payment the account returns to Free.
Payment methods: card, boleto or Pix. For boleto and Pix, Stripe asks for a CPF or CNPJ.
Right of withdrawal: 7 calendar days from subscribing to each plan, not applicable to renewals, with a full refund, under the Brazilian Consumer Protection Code. Boleto payments cannot be reversed: the refund is made by bank transfer.
Invoice: issued for every payment and sent to your email. If You subscribe as a company, send us the CNPJ by email or WhatsApp.
Price changes: for subscriptions, we give 30 days' notice; with Pix, the price shown at payment applies.
Late subscription payment: a 2% fine and 1% monthly interest, with possible suspension of access. Pix is paid in advance and cannot be late.
Terms of Service, Section 7.
11 | What runs on its own
Three things worth knowing before You start:
Automated campaign rules. You create them in the Dashboard, in your Meta account, but Meta runs them, on its own infrastructure. They pause, reactivate and change the budget of campaigns, with an immediate financial effect.
AI Assistant. It only gives opinions: it generates analyses of your campaigns and executes nothing. The decision and its consequences are yours.
Funnel validation. It generates a test link; the purchase You make through it is real and produces a real charge on the payment platform.
Privacy Policy, Section 21. Terms of Service, Sections 6.6 and 6.7.
12 | Net values
If You configure taxes, fees and commission, the figures are shown with them deducted. They are estimates for traffic management, not a tax or accounting assessment, calculated from the percentages You enter.
When You configure them for the first time, You will see past figures change once. That is expected: the first configuration reaches the history that had no percentage at all. Later changes do not rewrite the past.
Terms of Service, Section 7.8.
13 | What You may not do
Use the platform for unlawful purposes, fraud or spam. Collect data without a legal basis. Reverse engineer it. Bypass security mechanisms. Use the Pixel for unauthorized tracking or to capture sensitive data without legal grounds.
Before any suspension or deletion for conduct, You are notified, have 5 business days to defend yourself, receive a reasoned decision and may appeal.
Terms of Service, Sections 4, 10.1 and 10.2.1.
14 | Our liability
The service is provided as is, with no guarantee of uninterrupted operation. Our liability is limited to the greater of what You paid in the last 12 months and USD 100.
These limitations do not remove rights that the law guarantees and does not allow to be waived: for consumers in Brazil, the guarantees of the Consumer Protection Code apply in full.
Terms of Service, Sections 11, 12 and 13.
15 | Cookies
On our website: cookies essential to login and security and one that keeps the chosen language. None for advertising, analytics or tracking. That is why there is no consent banner: there is no choice to make.
On Your pages: see topic 4.
Cookie Policy.
16 | Under 18s
The service is not intended for anyone under 18. We do not collect date of birth and do not run automated age verification, and we say so for transparency.
If You are a parent or guardian and believe a minor has created an account, write to [email protected]. We treat it as a priority.
Privacy Policy, Section 18.
17 | Changes to the documents
Material changes are announced in advance: 15 days for the Privacy Policy, 30 days for the Terms of Service and the DPA.
Previous versions remain available for consultation. If You do not agree, You can close the account before the changes take effect.
Privacy Policy, Section 23. Terms of Service, Section 15.
Contact
Tracknana Software Development Ltda. | CNPJ 66.059.324/0001-03 | Mamborê, Paraná, Brazil
| Subject | Where to write |
|---|---|
| General questions and support | [email protected] or WhatsApp +55 44 99737-2685 |
| Privacy, personal data and legal matters | [email protected] |
| Reports and public authorities | [email protected] |
Brazilian National Data Protection Authority (ANPD): gov.br/anpd
Full documents: Privacy Policy · Terms of Service · Data Processing Agreement · Cookie Policy